Director of Operations, North American Siding

Company: North American Siding / Trade Wize
Location: Gulf Coast, field-first role
Reports To: President
Function: Market Operations / Siding

POSITION SUMMARY

North American Siding is looking for a field-credible, operationally strong Director of Operations to own profitable field execution, market growth, labor capacity, and system-driven execution through the Trade Wize operating platform.

This role is responsible for running the North American Siding business end-to-end, including revenue, profitability, crew capacity, job quality, production discipline, field reporting, and the feedback loop between field reality and the Trade Wize platform.

This is not a traditional superintendent role. The Director of Operations is expected to see the full picture: margin, labor capacity, builder relationships, quality, scheduling, field discipline, technology adoption, and long-term scalability.

The goal is to grow North American Siding profitably while making the operating system stronger, cleaner, and more scalable every week.

WHY THIS ROLE EXISTS

North American Siding has real market opportunity, builder relationships, and production volume. The business needs a single accountable operator who owns the full operating model, including pipeline execution, crew performance, job readiness, quality, pricing logic, and the process for turning recurring field issues into system improvements.

The right leader will not simply manage daily problems. They will build a repeatable operating model that improves every month and helps support future growth beyond one geography, one crew base, and one traditional way of working.

KEY RESPONSIBILITIES

Own daily market execution for North American Siding

Drive profitable growth without margin erosion, quality decline, or operational chaos

Ensure jobs are ready, started on time, completed on time, and closed out properly

Coordinate crews, labor capacity, utilization, reliability, and jobsite performance

Partner with recruiting and talent functions to build a scalable labor network

Support the vetting, evaluation, and development of cut guys, installers, crew leads, and new talent

Ensure field teams, crews, and operating partners use the Trade Wize platform as the source of truth

Confirm job readiness, material readiness, QA evidence, daily reporting, and checklist completion

Reduce rework, exceptions, and preventable jobsite issues

Track margin visibility, production performance, and estimate-to-actual variance by job

Identify, categorize, mitigate, and prevent operational exceptions and workarounds

Translate recurring field problems into process improvements, training updates, scope changes, or product feedback

Provide clear field-to-product feedback and prioritized input for the Trade Wize R&D backlog

Collaborate across product, engineering, talent, finance, field teams, and senior leadership

Strengthen builder trust through execution discipline, responsiveness, and consistent quality

WHAT SUCCESS LOOKS LIKE

Profitable Growth

Monthly production targets are achieved

Growth is supported by real crew capacity

Job-level margin visibility improves

Volume increases without sacrificing quality or operational control

Scalable Labor Network

Crews are onboarded into the Trade Wize operating model

Capacity, reliability, and utilization are tracked

Labor gaps are identified before they constrain growth

New workers are evaluated and developed into higher-value roles

Predictable Execution

Jobs start on time and finish on time

Material and job readiness are confirmed before job impact

Daily reporting and QA documentation are completed in Trade Wize

Rework and exceptions per job trend down over time

System Discipline

Jobs, crews, scopes, materials, reporting, quality, exceptions, and metrics run through Trade Wize

Workarounds are identified, categorized, and reduced

Side channels, manual heroics, and unmanaged processes are eliminated or turned into system improvements

Platform needs are clearly communicated to product and R&D teams

Better Scopes and Estimating

Estimate-to-actual variance is reviewed

Production rates are validated against real field performance

Scope misses become process, training, or system improvements

Field reality continuously improves estimating logic and production assumptions

IDEAL CANDIDATE PROFILE

The right candidate is a field-credible and technology-capable operator who can grow a siding business while helping improve the system used to run it.

The ideal candidate will have:

Experience in Hardie siding, residential exteriors, construction operations, or an adjacent trade

Strong understanding of field execution, crew management, quality, scheduling, and production flow

Credibility with crews and willingness to spend real time on job sites

Ability to challenge excuses while maintaining trust and respect with the field

Strong accountability, direct communication, and operational discipline

Comfort using technology as the operating source of truth

Ability to identify side channels, manual workarounds, hidden problems, and repeat issues

Ability to translate field friction into clear operating requirements and product feedback

Strong collaboration skills across field, product, engineering, recruiting, finance, and leadership

Ability to grow volume while improving systems, processes, and execution quality

Comfort with AI, technology, and fast-evolving operating models

OPERATING RHYTHM

This is a daily execution role with a weekly improvement loop.

The Director of Operations is expected to stay close to the field, understand what is happening in real time, and use that information to improve the operating system. Field reality should continuously sharpen the business, the platform, the training model, and the way work is coordinated and measured.

12-MONTH PATH

Months 1-2: Validate

Validate the operating foundation, including schedules, formulas, checklists, SKUs, training, succession paths, workflows, and field processes.

Months 3-5: Accelerate

Prove the repeatable operating model in the field. Jobs should uphold standards, exceptions should be tracked, labor capacity should build, and builder relationships should deepen.

Month 6: Break Even

Own the path to break-even against the North American Siding P&L, ensuring that growth, capacity, and margin are aligned.

Year 1+: Double Year Over Year

Target 100% annual growth. The Director of Operations is responsible for determining whether the system is producing that result in the field and clearly flagging when it is not.

THE OPPORTUNITY

This is an opportunity to build and scale a real siding operation while helping redefine how skilled trade work is coordinated, measured, improved, and grown.

The successful leader will not only run today’s market. They will help create the operating model that supports expansion beyond one geography, one crew base, and one traditional way of working.

APPLY

Interested candidates can contact [email protected]